When you have confidence in your costs, customers can have confidence in you and your value. Chasing the going rate won't help your business truly succeed. Focus on providing more value, establishing yourself as a reliable and quality business, and earn what you're worth.

• Know your numbers that you need to succeed
• Present with confidence
• Convey excellence and professionalism
• Win the right jobs that help your business

As your business changes and grows, evaluate what you need to make to succeed